Welcome to the blog OliRic Production's Richard Mclachlan, charting the evolution of the opening to the new feature film Acts of Repulsion, jointly produced with Oli Preston, click here to view his youtube account. You'll be able to see the final cut on my youtube channel, click here to view my youtube account, as well as various short videos and podcasts right here on this blog! Enjoy, and please feel free to comment/add suggestions!
Thursday, 17 March 2011
Evaluation - Question 5
How did you attract/address your audience?
We have used blogs to attract an audience to the film. We both our personal blogs and also made a blog for specifically for ‘Acts of Repulsion’. As well as these we have both uploaded our pitches, rough cuts and final cut to YouTube and Facebook. This allows people from all over the world to post feedback on our videos as well as friends and family. Discussing the feedback together enabled us to respond to it and if we both think it is appropriate include it into our work. An example of this was the decision to change the internal location to produce wider variations in shots.
We have also tried to engage the audience by including a narrative enigma of the identity of the killer, - this is not revealed in our opening and would not be revealed until the end of the film therefore keeping the audiences attention. Another technique we have used is to include a false scare at the beginning of the film to frighten the audience. We built up tension and suspense by adding music that suits the sequence. As an indie film company with limited recourses we have used a local cast but to reduce the effect of West Yorkshire we have tried to avoid using slang or colloquialisms.
We have tried to attract audiences from the Halloween, Hostel and Friday the 13th franchises by using these to influence our ideas. We have added in an intertexual reference with the only victim in the opening scene by calling him Jason – a direct reference to Friday the 13th. We aimed to access a secondary audience by placing the film in the horror/slasher genre therefore attracting fans of those genres.